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ANNUAL SLY FOX CAN JAM MUSIC FESTIVAL RETURNS TO POTTSTOWN SEPTEMBER 28
Six of the regions best musical acts will be featured at the day-long gathering which also includes Brick Oven Pizza and Barbeque from the brewery's Tastin' Room, Sly Fox's award-winning beers, and a hotly contested KanJam tournament.
The second annual Can Jam Music Festival will take over the Sly Fox Brewing Company grounds at 331 Circle of Progress Drive in the Pottstown Airport Industrial Park on Saturday, September 28, 2013.
The free event will feature a half-dozen of the region's top musical acts and a Kan Jam Tournament in which the winning team will be awarded its combined weight in Sly Fox beer.
The entertainment for the day includes performances by Ataloft, Travel Lanes, John Train, Swift Technique, The Lawsuits and Toy Soldiers; a lineup which Sly Fox brewmaster Brian O'Reilly says will offer "as solid and diverse a sampling of the best performers on the current Philadelphia area music scene as Ive ever seen."
The first act will appear on the outdoor stage at noon and the final performance is scheduled to begin at 7:30pm, providing over 8 hours of music for the crowd. During that time attendees will be able to enjoy BBQ and pizza from the popular on-premises Tastin' Room, draught beer inside at the bar, and canned and draught beers sold at stands out front. Can Jam Lager, a special beer brewed for the event each year, is expected to be a popular choice.
The Kan Jam Tournament will be a competition among 80 pre-registered two-person teams conducted on a playing field adjacent to the Tastin' Room. The round robin contest features a series of three-game matches in which scoring involves throwing discs into barrel-shaped goals 50-feet away. Sly Fox adds its own cantacular touch to the game by requiring all contestants to play while holding a can of beer in one hand.
Kan Jam tournament participants need to arrive between 8 and 8:30am. Team meeting is at 8:45am in front of the stage. Tournament play will begin at 9am and the championship match is expected to take place at approximately 4:30pm. The weighing ceremony of the championship duo and the awarding of their weight in beer will follow immediately.
The Can Jam Music Festival is named to celebrate Sly Fox's role as the first craft brewery in the Mid Atlantic region to can beer; that choice in 2006 made them one of the earliest adapters of what has since become the hottest packaging trend in the industry. Sly Fox Pikeland Pils became the first canned craft beer to win a Gold Medal at the Great American Beer Festival in Denver in 2007.