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As promised in our last issue, Sly Fox has launched a totally revised and revitalized website today.

"This is a quantum leap forward for us in terms of our web presence," said managing partner John Giannopoulos. "The new site should make exploring the Sly Fox universe a more rewarding experience for returning visitors and new ones alike."

"Unlike on the previous site, everything a visitor needs is available on the home page," explained Todd Palmer, owner of Virtual Farm Creative, Sly Fox's design firm which is responsible for the company's "look" from tap handles to bottle and can labels to the web and all the bits and pieces in-between. "The beer list and beer pages are much more functional, organized and informational" and more fun to boot. The calendar is in easy reach and we've really upgraded our news presentation."

The site's news section has been combined with the very popular Newsletter introduced last year. Breaking news stories will be "teased" on the home page and "published" in the combined section. Plans are to begin increasing the frequency of the Newsletter (all issues of which are also available online) to help keep customers, retailers and wholesalers fully informed in a timely fashion.

Check it out!


Every Sly Fox Beer aficionado is familiar with these monthly events...

On the First Friday of every month, Incubus Tripel goes on tap at Noon, only in Phoenixville.

On the Second Friday of the month, February through November, a new Varietal IPA Project beer is released at both the Phoenixville and Royersford pubs.

On the Third Friday of the month, a firkin of cask ale goes onto one of the handpumps in Phoenixville at Noon. These beers pour until they're gone and that's it until the next time.

Check our Monthly Calendar for full details and more events...

Sly Fox beers were served overseas for the first time August 5-9 when Phoenix Pale Ale and Rt. 113 IPA were poured at this year's Great British Beer Festival at Earl's Court, London.

Sly Fox was one of 17 U.S. craft breweries presenting 57 hand-crafted ales and lagers of varying styles in the International Section of the event. The offering was the largest amount of American Craft Beer to be available at the GBBF in its 31-year existence.

The Brewers Association's Export Development Program facilitated the American beers' trip to Great Britain. The program utilizes awarded grant money to help promote American Craft Beer in countries all over the world. To date the Export Development Program has been able to promote their members' beer in Scandinavia, The Netherlands, Italy, China, Japan, Australia and Germany.

Read more about this festival...

Sly Fox's flagship Pikeland Pils, winner of two GABF Gold Medals, was named "Best of Philly" by Philadelphia Magazine and "Best Microbrew" for the Main Line and western suburbs by Main Line Today Magazine, in issues released last month. Then, on the final weekend of July, Philadelphia Inquirer Food & Drink critic Craig LaBan featured Pikeland on the Food Page of the Sunday Inquirer, writing that "Cans can be beautiful when they're filled with Pikeland Pils. This stellar golden brew from Sly Fox in Royersford has firmly established itself in my fridge as one of my favorite local summer beers."

Pikeland Pils won its Gold Medals in 2000 and 2007 in the German-Style Pilsener category and also took a Bronze Medal in the same category at the 2003

Read the details about a very good month for a very good beer right here.

How did I go from being a young Nittany Lion with sweet dreams of Madison Avenue to singing the "Sly Fox song," schlepping cases and persuading other women to put down their pinots for pints?

For as long as I can remember I drank better beer.

I attended Penn State University, where in addition to having a bar every ten feet, they had a really good beer bar about every 50. I grabbed onto a bottle of Tr?egs long before I got my hands on a diploma.

Post-graduation, I worked at City Tavern in Philadelphia, the colonial tavern that serves up the recipes of our Founding Fathers. I was completely consumed with the idea that our nation was founded by home brewers and sought out as much info as I could. My research revealed that at one point pre-prohibition, the majority of the beer was made by brewsters--female brewers--whom had much toil before the boil, including milling the grain and drying it over coals. I was bubbling over with excitement about a renaissance. The beer industry needed more females.

I was signed up to be on Boston Beer's payroll. While working there as an "account manager," I brewed my first beer. Taking up the craft changes everything. I understood what made up the liquid I loved so much, and then I revered it. But this homebrew was certainly not to be admired. I called it Lambda Lambda Lambic. The "Revenge of the Nerds" reference was much more appreciated than the contents itself.

Within the next year I created beer events like World Caf? Live's first beer festival, B.E.A.T.S. That's when I met Brian O'Reilly, who came by the venue to meet me and see if Sly Fox should participate. By the end of our conversation, I thought to myself, this guy could have done anything he wanted. He wanted to brew. And he made great brew.

I started to seek Sly Fox out and drank it all the time. Within 15 months, I was sitting at a table with O'Reilly, Tim Ohst and John Giannopoulos trying to figure out what my title should be on my business card. I didn't want it to say "account manager." Beer Lass just rolled off my tongue. John smiled, and it went to print.

That same month, I launched "In Pursuit of Ale," the women's beer club of Philadelphia, and tried to integrate Sly Fox into IPA meetings whenever possible. Shortly afterwards, I started a blog to share my ramblings and adventures in beer selling called "I'll have Another Stout." More recently, I also started contributing to Ale Street News and Philadelphia Weekly, covering the beer industry at large.

My world has become all beer, all of the time and one brewery most of the time. And I couldn't be prouder that the upper left hand corner of my business card says Sly Fox.

Suzanne Woods
Beer Lass

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