Return to the Sly Fox Beer Legacy News Archive
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"Unlike on the previous site, everything a visitor needs is available on the home page," explained Todd Palmer, owner of Virtual Farm Creative, Sly Fox's design firm which is responsible for the company's "look" from tap handles to bottle and can labels to the web and all the bits and pieces in-between. "The beer list and beer pages are much more functional, organized and informational" and more fun to boot. The calendar is in easy reach and we've really upgraded our news presentation."
The site's news section has been combined with the very popular Newsletter introduced last year. Breaking news stories will be "teased" on the home page and "published" in the combined section. Plans are to begin increasing the frequency of the Newsletter (all issues of which are also available online) to help keep customers, retailers and wholesalers fully informed in a timely fashion. |
Every Sly Fox Beer aficionado is familiar with these monthly events... |
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SLY FOX POURED AT Sly Fox was one of 17 U.S. craft breweries presenting 57 hand-crafted ales and lagers of varying styles in the International Section of the event. The offering was the largest amount of American Craft Beer to be available at the GBBF in its 31-year existence. |
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FOR PIKELAND PILS, IT WAS A VERY GOOD |
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I attended Penn State University, where in addition to having a bar every ten feet, they had a really good beer bar about every 50. I grabbed onto a bottle of Tr?egs long before I got my hands on a diploma. Post-graduation, I worked at City Tavern in Philadelphia, the colonial tavern that serves up the recipes of our Founding Fathers. I was completely consumed with the idea that our nation was founded by home brewers and sought out as much info as I could. My research revealed that at one point pre-prohibition, the majority of the beer was made by brewsters--female brewers--whom had much toil before the boil, including milling the grain and drying it over coals. I was bubbling over with excitement about a renaissance. The beer industry needed more females. I was signed up to be on Boston Beer's payroll. While working there as an "account manager," I brewed my first beer. Taking up the craft changes everything. I understood what made up the liquid I loved so much, and then I revered it. But this homebrew was certainly not to be admired. I called it Lambda Lambda Lambic. The "Revenge of the Nerds" reference was much more appreciated than the contents itself. Within the next year I created beer events like World Caf? Live's first beer festival, B.E.A.T.S. That's when I met Brian O'Reilly, who came by the venue to meet me and see if Sly Fox should participate. By the end of our conversation, I thought to myself, this guy could have done anything he wanted. He wanted to brew. And he made great brew. I started to seek Sly Fox out and drank it all the time. Within 15 months, I was sitting at a table with O'Reilly, Tim Ohst and John Giannopoulos trying to figure out what my title should be on my business card. I didn't That same month, I launched "In Pursuit of Ale," the women's beer club of Philadelphia, and tried to integrate Sly Fox into IPA meetings whenever possible. Shortly afterwards, I started a blog to share my ramblings and adventures in beer selling called "I'll have Another Stout." More recently, I also started contributing to Ale Street News and Philadelphia Weekly, covering the beer industry at large. My world has become all beer, all of the time and one brewery most of the time. And I couldn't be prouder that the upper left hand corner of my business card says Sly Fox.
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For as long as I can remember I drank better beer. 
want it to say "account manager." Beer Lass just rolled off my tongue. John smiled, and it went to print.