March 25, 2013
With the April launch of Helles Golden Lager, its ninth canned beer, Sly Fox Brewing Company will become the first brewery in North America to utilize the innovative 360 Lid beverage can technology developed by Crown Holdings, Inc. The entire lid of the can is removable, enhancing the drinking experience while turning it into a drinking vessel and eliminating the need for separate glassware.
"This technology allows the full flavor and aroma of the beer to hit the drinker's senses and makes the can an even more appealing package for outdoor activities and situations where you want to be able to move around and sip your beer easily," said Sly Fox Brewing Company head brewer Brian O'Reilly.
Although Helles is the only style currently scheduled to use the 360 Lid as a standard, Pikeland Pils will be offered with it exclusively at Citizens Bank Park, this spring and summer.
"Craft brew enthusiasts want to enjoy their beer as it was meant to be experienced whether at home or at an event and the 360 Lid makes the beverage can the perfect vessel to do just that," added O'Reilly.
Beverage cans offer another key benefit: sustainability. Metal is 100% recyclable and infinitely recyclable, meaning it can be reused again and again with no degradation in quality. The full aperture end created for the Helles and Pikeland Pils cans takes sustainability one step further by using 10% less metal than traditional beverage ends making cans even more environmentally friendly.
Helles with the 360 Lid is available for purchase at both pubs with wider distrubtion in early April.